We hoisted the flag as a way to pay homage to the rebel pioneers who left Microsoft to lead the startup that would become Apple Computers. Steve Jobs flew the pirate flag above their headquarters and explained their culture in a phrase: “Why join the navy when you can be a pirate?”
The fitness industry is broken and those joining the ranks in unhelpful ways are the antithesis of DEUCE. We’re the pirates and we’re hell bent on conquering the health and wellness issues dominating the fitness landscape.
The spray painted Pirate front design might look familiar to those who have trained in the yard. This same design can be found on our Mailbox right inside our gates. While the back design was created in-house.