We hoisted the flag as a way to pay homage to the rebel pioneers who left Microsoft to lead the startup that would become Apple Computers. Steve Jobs flew the pirate flag above their headquarters and explained their culture in a phrase: “Why join the navy when you can be a pirate?”
The fitness industry is broken and those joining the ranks in unhelpful ways are the antithesis of DEUCE. We’re the pirates and we’re hell bent on conquering the health and wellness issues dominating the fitness landscape.
Another staple that you may have seen in the skies at DEUCE is the Pirate Flag that was the beginning inspiration behind this years Fall/Winter collection.
In an effort to make this shirt even more iconic, is the bold words down the sleeves that marks our home for DEUCE Gym in Venice, CA.